LBC International started a cool new website called “Cheyef 7alak” aimed to track irresponsible drivers. The idea behind the initiative is very simple, whenever you spot some bad driver/biker/pedestrian, take a photo of him/her and upload it to their website or Facebook page, and leave it to them to publish it and give those douchebags the attention they’re seeking!
Given the quality of our driving here, including myself (yeah I won’t pretend I’m the prefect driver here), I’m afraid they’ll get overloaded with photos very soon!
This is a very fun and innovative idea! Looking forward to results!
It should be taken to the next level though i.e. security forces should use this platform to issue tickets to all offending parties.
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Hahahahahahahahahaha!
Sorry about that. Thought I was in Vancouver or something…
Excellent campaign! I couldn’t understand a word of the video, but I understood the drift..Really admirable initiative on behalf of LBC.
very intelligent and very realistic !! waiting for more ideas
very intelligent and very realistic !! waiting for more ideas !! casting is excellent !! it’s so real !!
How can I upload pictures and video of illegal drivers at Cheyef 7alak.
It’s seems upload button is not working, and the web is not organized well.
thanks
@tro
You can simply like their page their Facebook page and upload photos there