Roadster Diner are apparently refreshing their brand, and have gotten a new logo and motto in the process, “Fresh.Casual.Yours”.
I didn’t really get the meaning of the lozenge in the new logo (I’m pretty sure it should mean something!) but it only reminded me of Renault’s old one as soon I saw it!
It’s a brand we love and not just another company.
I would have built my new branding around the spirit of “together forever”.
Never thought Roadster would disappoint, they just did…