Using the political situation to make an advertisement is one of the things that I would describe as “حربقة” (Clever in english), or shall I call that creativity..? Check their latest advertisement below.
To those who don’t understand Arabic, the advertisement tells that Lebanese people have been celebrating and drinking Almaza since 1933 and kept on doing that throughout the good and bad times they went through (Independance 1943, Earthquake 1956, Miss Universe (Georgina Rizk) 1971, Beginning of the Lebanese war 1975, End of the war 1990), and at the end they say that in 2008 nothing will keep them from drinking and celebrating (given that the political situation is in deep sh*t).
**By the way, you can find other Lebanese videos like Almaza’s on Plus961 Videos.**
And while searching today, I found another photo of a billboard from their campaign last summer on Lebanon-Update.
The billboard says: “All eyes are on the chair this summer”, knowing that last summer everybody was wondering who’s going to be Emile Lahoud’s successor and become the new president.
I believe they can still use this billboard yet again this summer! don’t you think so?
i always liked Lebanese creativity they know how to use all the situations for their own benefits
Honestly, I was shoked realizing you have a special edition for earthquake 1956 …
totally agree with you rami….and Farah…I have to say..its Almaza’s creativity specifically…not just the lebanese!! 🙂