![Hugo Boss reinvents modern menswear for AW17 at New York Fashion Week Men's | British GQ | British GQ Hugo Boss reinvents modern menswear for AW17 at New York Fashion Week Men's | British GQ | British GQ](https://media.gq-magazine.co.uk/photos/5d1391623dce54b59269ab45/master/pass/HugoBoss_BTS_Day3_FirstLooks_248.jpg)
Hugo Boss reinvents modern menswear for AW17 at New York Fashion Week Men's | British GQ | British GQ
![The logo of the apparel and clothing company Hugo Boss is seen at the entrance of a shop in Barcelona, Spain on October 16, 2021. (Photo by Davide Bonaldo/Sipa USA Stock Photo - The logo of the apparel and clothing company Hugo Boss is seen at the entrance of a shop in Barcelona, Spain on October 16, 2021. (Photo by Davide Bonaldo/Sipa USA Stock Photo -](https://l450v.alamy.com/450v/pcfck9/london-uk-july-31th-2018-hugo-boss-clothing-store-shop-on-regent-street-in-central-london-pcfck9.jpg)
The logo of the apparel and clothing company Hugo Boss is seen at the entrance of a shop in Barcelona, Spain on October 16, 2021. (Photo by Davide Bonaldo/Sipa USA Stock Photo -
![Hugo Boss reinvents modern menswear for AW17 at New York Fashion Week Men's | British GQ | British GQ Hugo Boss reinvents modern menswear for AW17 at New York Fashion Week Men's | British GQ | British GQ](https://media.gq-magazine.co.uk/photos/5d1391622881cc0e870a7d03/master/w_1600%2Cc_limit/493A3190.jpg)