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![The Payless experiment: Retailer opened fake store, creating Palessi luxury brand, to prank influencer marketers to buying discount shoes at 1800% markup - CBS News The Payless experiment: Retailer opened fake store, creating Palessi luxury brand, to prank influencer marketers to buying discount shoes at 1800% markup - CBS News](https://assets2.cbsnewsstatic.com/hub/i/r/2018/11/29/12c4f8ec-4031-4691-af78-814bffd8b3c5/thumbnail/1200x630/72c39825a643871b06c08633ac0b736b/sneaker-1.png)