Tag Archives | campaign

Metel Ma Shelta

By Rami on January 21, 2012 in Lebanon

I just came across a cool anti littering campaign called “Metel Ma Shelta” via Elie’s blog.

Knowing beforehand that people would definitely pick a 10,000L.L off the street, a group of graphic designers threw small pieces of paper on the streets with a the forged look of a 10,000L.L bill on one side, while the other side had “As you picked this up, you can pick up the litter of the streets as well” written on it.

I’m sure this wont make the people who might fall for this trick actually start picking up litter off the streets, but it may at least make them stop littering or stop the people around them from doing it.

Cheyef 7alak strikes again

By Rami on December 9, 2011 in Lebanon

Once again, Cheyef 7alak exposes another character we all see every day.

Still, I believe a campaign like Cheyef 7alak is not enough to get such scumbags to change. The extremist in me thinks these people should be shot dead, that’s how much they irritate me.

And the Vote for Jeita ad is a copycat!

By Rami on November 2, 2011 in What the fuck!

After all the talk doubting the credibility of the organization behind the New 7 Wonders campaign, here comes Tarek to show us that Vote for Jeita ad is nothing but a copycat! Way to go ImpactBBDO!

Update:
Under the video description on YouTube, ImpactBBDO indicated the format is inspired by “5 friends”.

Although the concept is based on a pure Lebanese insight, the format was inspired by “5 friends” renown film produced in 2008 by Steven Spielberg.”

What we might be missing about the new 7 wonders

By Rami on October 28, 2011 in Lebanon

Everyone and their mother is now calling to vote for Jeita to make it among the new 7 wonders of the world, and even celebrities and politicians are getting involved in the voting campaigns.

But we might be missing something here. Let me assume we did manage to secure the needed votes and made a new wonder out of Jeita Grotto, will people around the globe be aware of the new list? And most importantly, will they find it credible enough coming from an organization who has been accused of running scam campaigns (you can just Google it), and having no affiliation with the UNESCO?

And again, assuming we won, the news will make it to the culture page of several international newspapers, but people are most probably going to perceive that article the same way they perceive any other travel and tourism article. And the most genuine list will forever remain the list of 7 wonders of the ancient world, at least to me!

And in case you didn’t know it, we’re currently competing to make it into the list of 7 wonders of nature. Another 7 wonders were elected back in 2007, were you aware of it? (Regardless of the popularity of the chosen places)

So what do you think? Are we overrating that competition?

Zaatar W Zeit Sodeco closing or renovating?

By Rami on May 15, 2011 in Lebanon

I was passing by Sodeco yesterday afternoon and noticed that Zaatar W Zeit was closed with all the exterior decoration removed.

I personally doubt they’ll be closing or moving from Sodeco and I suspect they’re renovating the place, moreover, I guess it’s related to the missing Z campaign that they recently started. especially that they mentioned nothing about closing the Sodeco branch on their Facebook page… Few days and we will all know I think.

Zaatar W Zeit and the missing Z’s

By Rami on April 15, 2011 in Lebanon

I just got this in my e-mail:

Other than a few photos and short videos of the “kidnap”, missingz.com account contained the following manifesto:

We, the Z liberation cell, claim the responsibility behind the kidnapping of all the Zs from the Zaatar W Zeit signs.

The Z Liberation cell has no affiliation to any political leader, military or religious group.

Our cause is solely to liberate every single Z we find in town.

We want change and we aim to evolve.

More info to the public in due time. #MissingZ

“change” could be a hint to probably new items on their menu… and I expect the whole thing to turn into a competition the find the missing Z’s… Let’s wait and see!

Guess who succeeded to upload a video to YouTube!

By Rami on April 8, 2011 in Lebanon

It probably took them a LOT of time, but the people behind OntorNet have succeeded to upload the first video of a long series to come.

I personally expect the series to be soon mentioned on some local news station.

A spoof of Nishan’s anti drugs commercial

By Rami on January 15, 2011 in Funny

LOL!!

Smirnoff Nightlife Exchange Project – Beirut

By Rami on September 15, 2010 in Lebanon

I was one of the people who were invited to the Smirnoff Nightlife Exchange Project launch party at B018 two days ago.

Their campaign is pretty cool, it consists of exchanging nightlife habits between 14 participating cities including Beirut, and the whole process will take place on Facebook where the residents of each of the 14 cities will be putting their ideas into a virtual crate about what makes the nightlife in their city unique.

On October 22nd, a list of the participating cities and their partner cities will be published along with the most popular idea for each location. For example, if the winning idea from Beirut turned to be “arriving in full make up, high consumption of Vodka RedBull, and lot’s of fireworks”, then Beirut’s partner city will have to party according to this idea and vice versa on November 27th, when the nightlife exchange will be happening. And it doesn’t end here, by providing your idea you’ll be getting the chance to win a ticket to go party at Beirut’s partner city!

To participate, all you have to do is to log into Smirnoff’s page on Facebook, become a fan and start submitting your ideas.

Let’s just hope we don’t end up pairing with South Africa, I’m pretty sure we will then have to party with Vuvuzela’s!! 😀

The man in the cube – IndyACT

By Rami on October 17, 2009 in Lebanon

Via IndyACT’s blog:

“The man in the Cube” is a project organized by The League of Independent Activists – IndyACT aiming to raise global urgency on the critical dangers of global warming and to urge world leaders to take fast and effective action against climate change in Copenhagen this year.

‘The man in the cube’ (Rami Eid) represents “the last man on earth” enduring a fierce struggle for survival against climate change effects. He will be living in the a transparent cube on Ein El-Mreyseh for 3 days starting 16 October 2009.

The “last man” simulates the possibility of a dim future for mankind where we failed to act against climate change when we had the chance.

So I went last night to see that man, who’s called Rami Eid by the way, and watch how is he managing to live inside a cube (in addition to taking photos of course!).

The area in which he lives doesn’t exceed 4 square meters, with a chair, a small laptop and a connection to the internet via a MOBI device. Needless to say there was a LOT of annoying people around him, especially kids tapping on the glass and trying to make fun of him. He even reported via twitter that one guy threw a cigarette butt inside the cube!

As you will see in the photos, the water level was at around 20 centimeters, and I assume it will increase as time goes by. (simulating one of the climate change effects)

indyACT the man in the cube