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Tamanna & Le Mall grant Charlie a trip to Barcelona

By on March 23, 2013 in Lebanon

There was clapping and cheering, laughter and blushing faces. Moukarzel’s mother and father wiped away tears and smiles broke across their faces. Moukarzel is going on a free trip to Barcelona to watch his favorite team and favorite player Lionel Messi.

Moukarzel is a passionate Barcelona fan: He has memorized Barcelona’s games and Messi’s goals. Moukarzel is also afflicted with a chronic, degenerative disease that has him wheelchair bound and robbed of his normal speech. His prognosis is grim.

A group that helps children with critical illnesses, Tamanna, asked Moukarzel last month what he wanted to do above anything else. He said he wanted to see Messi play.

“Is there anything else?” they asked. “Messi,” he repeated. Just Messi. Source

Video shot by Pascale Ucef

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Yet another flash mob at ABC Achrafieh

By on July 12, 2012 in Lebanon

Rheumatoid Arthritis (RA), one of the most common and serious forms of arthritis, is a chronic disease, mainly characterized by inflammation of the lining, or synovium, of the joints. It can lead to long-term joint damage, resulting in chronic pain, loss of function, irreversible joint destruction and disability.
RA affects 1% of the Lebanese population according to the Lebanese Society of Rheumatology.

The 2012 awareness campaign will highlight the importance of early diagnosis by detecting signs and symptoms of the disease.

As part of the awareness campaign activities and to ensure that the campaign reaches all segments of the society, the flash mob comes as a visual message highlighting the importance of early diagnosis for people with RA so as to keep on dancing and enjoying life.

Not only did it surprise and delight the mall shoppers who witnessed the ‘live’ version, the video has also gone viral via social media.

Credits:

This project is organized by IRADA, a non-profit patient support group that focuses on Rheumatoid Arthritis awareness in Lebanon. It was held at the ABC Mall, Achrafieh, and was performed by 100 talented dancers from the ‘Moves Dance Studio’.

Special thanks to: ABC Mall, Moves Dance Studio, MEMAC Ogilvy PR, Martin Solveig, Wagram Music

Soundtrack : Martin Solveig – Everybody Performed by Lee Fields

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