After all the talk doubting the credibility of the organization behind the New 7 Wonders campaign, here comes Tarek to show us that Vote for Jeita ad is nothing but a copycat! Way to go ImpactBBDO!
Update:
Under the video description on YouTube, ImpactBBDO indicated the format is inspired by “5 friends”.
Although the concept is based on a pure Lebanese insight, the format was inspired by “5 friends” renown film produced in 2008 by Steven Spielberg.”
Everyone and their mother is now calling to vote for Jeita to make it among the new 7 wonders of the world, and even celebrities and politicians are getting involved in the voting campaigns.
But we might be missing something here. Let me assume we did manage to secure the needed votes and made a new wonder out of Jeita Grotto, will people around the globe be aware of the new list? And most importantly, will they find it credible enough coming from an organization who has been accused of running scam campaigns (you can just Google it), and having no affiliation with the UNESCO?
And again, assuming we won, the news will make it to the culture page of several international newspapers, but people are most probably going to perceive that article the same way they perceive any other travel and tourism article. And the most genuine list will forever remain the list of 7 wonders of the ancient world, at least to me!
And in case you didn’t know it, we’re currently competing to make it into the list of 7 wonders of nature. Another 7 wonders were elected back in 2007, were you aware of it? (Regardless of the popularity of the chosen places)
So what do you think? Are we overrating that competition?
