Tag Archives | social media

Not Every Occasion Calls for Witty Slogans

It was cool around 2009 and 2010 when Almaza used to advertise witty phrases and taglines on holidays and special occasions, but it became really annoying nowadays with every single brand in the Lebanese market attempt to do the same. To be fair some are coming up with creative stuff, but the majority end up appearing like an assignment done at the last minute.

Below are some example (read disasters*) that were done on the occasion of Army Day last week and did absolutely nothing to convince me spend a lira on the advertised goods.

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Everybody is Riding The Game of Thrones Wave

There has been a lot of posts on social media over the last week celebrating the new season of Game of Thrones, and some brands just felt obliged to post GoT themed material for the sake of joining the conversation.

I personally found most of the posts dull except for the two by Chevrolet and McDonald’s, the rest appeared more like when Al Rifai feel the urge to post something for Valentine’s day…

Snapshots via Samsoum

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Peeta Planet – Beirut Episode

PeetaPlanet™ is a travel series about two brothers from the United Arab Emirates who go on a worldwide, social media influenced, journey of cultural interaction. We call it #SocialTravel

Season One will features Singapore, Turkey, Ireland, South Korea, Japan, Thailand, Australia, USA, Argentina, Kenya, Lebanon and the United Arab Emirates.

At the time of filming this episode, most countries were issuing warnings to avoid trips to Lebanon. We decided to go anyway. The majority of our crew were Americans and had never been there before. Everything they knew about Lebanon was in the context of decades of civil war, bombings and assassinations. On top of this, their families in the US were worried and rightfully so. How else is one to feel when the majority of news about a country is that of danger and unrest?

What we found during our time there were young thought-leaders who acknowledged the challenges of living in Lebanon, yet decided to stay and help influence positive change. This is their story.

As for the crew… Lebanon turned out to be one of their favorite destinations. Should you decide to visit the middle east then we recommend you try Lebanon. It will change your perspective completely.

For more about Peeta Planet, you can check out their pages on Facebook and YouTube.

via @MayaZankoul

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Social Media Awards Beirut official results in numbers

sma

The people behind the Social Media Awards Beirut took a great step towards being transparent by posting their official results in numbers in the latest issue of Cloud 961 magazine.

The results show how many votes did every candidate get from both the public and judges, and final score was calculated based on the below formula:

Total score = (Candidate’s public vote count / 2) + [ (Sum of public votes / 2) * (Candidate’s judges vote count / Sum of judges cotes)]

Basically most results made sense to me except for the best fashion blog, where only 1 judge voted in favor of L’armoire de Lana even though she’s making a great effort covering fashion event both inside and outside Lebanon.

Moreover, I was glad to see that 327 people voted for me in the best news blog category (and I’m truly thankful to each and everyone of them) even though I’ve never campaigned for votes and didn’t even nominate myself in the first place.

You can check the figures on pages 10-11-12 of Cloud 961’s latest issue here.

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Buy Lebanese FB likes & twitter followers

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I’d love to see what’s the title on their business cards… “Social media traders”?

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ArabNet goes live, and global!

The long awaited and highly anticipated ArabNet conference kick started today, with over 500 participants attending the opening ceremony, including internet and tech leaders from around the world, investors, media, entrepreneurs, bloggers and professionals from the tech industry.

The opening ceremony and the conference activities that followed were broadcast live online, giving an opportunity for everyone who couldn’t attend to be part of this unique and first-of-its kind event to ever happen in the Middle East.

Under the direction of Samer Karam and a dedicated team of geeks and coders who worked 24 hours a day for the past week, a custom-designed, cutting-edge system was developed that allows for live broadcast of video, illustrations and tweets directly from the conference. The platform also integrates a voting mechanism to allow attendees to vote for their favorite startup or idea via the live website – live.arabnet.me

Throughout the past couple of months, ArabNet has been able to nurture a grassroots movement, an online community of enthusiasts through an outreach program intended to engage young entrepreneurs and techies across the Arab World. In less than two months, we have gathered over 1,000 followers on twitter and more than 600 fans on facebook.

40 top-notch speakers, 11 supporting partners, 18 media partners, 35 startups, 50 ideas, 25 ambassadors, 12 official bloggers, and over 300 decision makers, investors, and entrepreneurs from across the MENA, Europe, and Silicon Valley have come together gather today at the Habtoor Grand Hotel to network and discuss emerging opportunities in Arab web business. Even before the conference started, the #ArabNetME twitter feed was overwhelmed with tweets from all over the world from people who believed in ArabNet’s mission. And just a few hours later, following the opening ceremony, ArabNet was trending globally on the site!

A huge thanks goes to Beshr Kayyali and Mohammad Saleh Kayali from hyperlinkpodcast.com, an ArabNet media partner, who have helped in setting up the live micro-site, as well as Maya Zankoul, the famous Lebanese illustrator who is live illustrating the conference, as well as to official ArabNet bloggers and ambassadors, and the millions of tweeters and enthusiasts from the world over who tweeted, messaged, and voiced their support in more ways than one.
Without them, ArabNet could not have gone global!

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