It was cool around 2009 and 2010 when Almaza used to advertise witty phrases and taglines on holidays and special occasions, but it became really annoying nowadays with every single brand in the Lebanese market attempt to do the same. To be fair some are coming up with creative stuff, but the majority end up appearing like an assignment done at the last minute.
Below are some example (read disasters*) that were done on the occasion of Army Day last week and did absolutely nothing to convince me spend a lira on the advertised goods.