Tag Archives | video

In My New World campaign is a copycat?

I was quite surprised to see the below video shared by @HalaMoubarak today for an ad made by Absolut Vodka back in 2007 and looking very similar to the ads currently running for touch’s new campaign “In My New World“.

To me, In My New World was basically among the two most interesting campaigns this year along with Lebanese Brew’s Try Something Brave, now let’s hope the latter doesn’t turn out to be yet another inspired campaign as well!

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Web series – Mamnou3!

Mamnou3 is a new Lebanese web-series  parody about the day-to-day inner workings of the country’s censorship bureau, and is set to debute on the 1st of July.

It would be really ironic if the General Security ended up banning Mamnou3 for “endangering Lebanon security” just like they did with Beirut Hotel and many other movies!

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Marketplace Middle East on Zaitounay Bay

Beirut’s Zaitunay Bay is one of the city’s latest development projects — a waterfront promenade dotted with high-end shops and restaurants.

So far the project has been a success but in Beirut, domestic and regional instability always looms. MME spoke to one of the developers about the fine line between business opportunity and high-risk investment.

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Real life Pac-Man in Hamra

Pretty cool!

The classic 80’s arcade game Pac-Man found its way to the streets of Hamra. The project was the senior graphic design project of AUST arts and design department student Ahmad Makary as he took an innovative approach to better understanding urban navigation and enhancing the cognitive mapping and urban knowledge of individual travelers.

The project consisted of 10 players, 5 dressed as Pac-Man and Inky, Blinky, Pinky and Clyde – the 4 ghosts. The 5 other players, known as path-markers, are there to mark the trail of their Player as he or she runs through the streets. As Pac-Man moves from intersection to intersection, his position is being tracked, his points calculated and updated.

According to Mac, the creator of the project: “The goal is to give people the opportunity to make the city theirs by transforming it into a huge playground and harnessing the knowledge of its spatial elements. The choice was to focus on the social aspect of the game rather than the technological aspect: there is no use of any technological aid (GPS, Chats, Cell phones) each player has a partner running along his side, this allows more team play and an enhanced experience.” Source

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Getting arrested sounds fun now

For the first time in its history, 610 young girls made their way into the Internal Security Forces after announcing its will to recruit female volunteers earlier.

The video below shows the result of a 2 months training that 200 girls have received, and as you can see many of them are quite good looking! Getting arrested now seems like a pretty cool idea eh?!

On a serious note, I totally respect these women and believe that they’re much needed in our country.

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